In an era when much of the fashion industry is dominated by mass production, standardized sizing, and rapidly changing trends, Souls In Clothes offers a distinctly more personal approach to clothing. The Bulgaria-based fashion brand specializes in handmade garments produced to order, with an emphasis on natural fabrics, individual measurements, distinctive silhouettes, and careful craftsmanship.
Rather than encouraging customers to adapt their bodies to conventional size charts, Souls In Clothes takes the opposite approach: its garments are designed to accommodate the individual wearer. The brand currently offers standard sizes from XS to 4XL, while customers can also provide their measurements for a customized fit at no additional cost.
A Handmade Approach to Modern Fashion
One of the defining characteristics of Souls In Clothes is its small-scale production model. According to the brand, every garment is cut and sewn after an order is placed in its atelier in Sofia, Bulgaria. This made-to-order structure means that pieces are not simply selected from large quantities of pre-manufactured inventory. Instead, each item begins its production process after the customer has chosen it.
This approach gives the brand a strong connection to the principles of independent and slow fashion. It also allows Souls In Clothes to offer a level of personalization that is difficult to achieve through conventional mass-market production.
For customers who value individuality, craftsmanship, and a more considered approach to purchasing clothing, this can be an important distinction.
Natural Fabrics and Comfortable Materials
Fabric selection is another central part of the Souls In Clothes collection. The brand places particular emphasis on European linen and other natural fibres, with linen garments described as breathable and designed to become softer through use. Several pieces are made from 100% European linen, while the wider collection also includes cotton, jersey, knitwear, and other materials.
The appeal of linen is particularly clear in the brand's dresses, skirts, trousers, jumpsuits, tops, and lightweight outerwear. Linen is naturally breathable and well suited to warm-weather clothing, while its characteristic texture gives garments a relaxed and understated appearance.
The product range also demonstrates that the brand is not exclusively focused on one material. For example, its collection includes European cotton poplin shirts and knitwear designed for cooler conditions.
This variety allows customers to explore the Souls In Clothes aesthetic across different seasons rather than limiting the brand to summer linen clothing.
A Distinctive and Recognizable Design Aesthetic
Souls In Clothes does not appear to follow a conventional minimalist or mainstream fashion formula. Its designs frequently incorporate asymmetric cuts, flowing silhouettes, oversized proportions, draping, harem-style trousers, balloon skirts, long dresses, statement coats, and unusual layering pieces.
The current collection includes more than 100 pieces across categories such as dresses and skirts, tops, trousers and jumpsuits, coats and jackets, linen garments, knitwear, and cardigans.
This design philosophy gives the collection a recognizable personality. Some pieces have a bohemian character, while others lean toward minimalist, alternative, gothic, romantic, or avant-garde styling.
For customers who prefer clothing that feels individual rather than highly conventional, this variety can make the collection particularly interesting. A simple linen dress can provide an understated everyday look, while an asymmetric cardigan, sculptural skirt, or dramatic jumpsuit can become a more distinctive statement piece.
Custom Sizing: One of the Brand's Strongest Features
Perhaps the most compelling feature of Souls In Clothes is its custom-sizing service.
Customers can select a standard size from XS to 4XL, but those who fall between sizes or have specific fit requirements can submit their measurements. The brand states that custom sizing is available at no additional charge. Measurements can include bust, waist, hips, sleeve length, inseam, height, and other fit preferences.
This is particularly useful for customers whose proportions do not fit neatly into conventional size charts.
Customer Experience and Reviews
Customer feedback presented on the website highlights several recurring themes, including workmanship, fit, fabric quality, and customization.
The homepage currently displays verified customer comments praising the quality of construction and fit. One customer from Leipzig, for example, commented positively on the workmanship and fit of a garment, while another customer from the United Kingdom described a cardigan as having a pleasing weight, drape, and comfortable sleeve design.
The custom-sizing page also features customer comments describing successful adjustments to garments, including dispatched within approximately 5–7 business days. It also advertises free worldwide shipping and states that duties and customs are covered. The website lists a 14-day return policy, although alterations to fit and length.
These testimonials are customer-reported experiences rather than independent laboratory or professional assessments, so they are best considered alongside the individual product descriptions and specifications.
Ordering, Production, and Delivery
Because Souls In Clothes produces garments after orders are placed, customers should expect a different purchasing experience from traditional ready-to-ship fashion retailers.
The brand currently states that orders are generally dispatched within approximately 5–7 business days. It also advertises free worldwide shipping and states that duties and customs are covered. The website lists a 14-day return policy, although customers should review the detailed terms before purchasing, particularly when ordering customized garments.
The made-to-order model means that customers may need to allow additional time for production before the shipping period begins. In return, they receive a garment produced specifically for their order rather than a standard mass-produced item taken directly from warehouse inventory.
Final Assessment
Souls In Clothes represents a different approach to contemporary online fashion. Its strongest characteristics are its handmade production model, emphasis on European linen and other natural materials, distinctive silhouettes, and free custom-sizing service.
The brand is particularly notable for treating sizing as part of the design process rather than simply as a fixed set of measurements. Customers who frequently experience difficulties with standard sizing may find this approach especially relevant.
At the same time, Souls In Clothes is clearly a style-driven brand. Its asymmetric cuts, flowing shapes, oversized silhouettes, bohemian influences, and alternative designs will appeal most to shoppers looking for clothing with a recognizable personality rather than conventional basics.
Overall, Souls In Clothes presents a compelling combination of handmade craftsmanship, individualized sizing, natural fabrics, and distinctive design. Its made-to-order model provides a more personal alternative to conventional mass-market fashion, while its broad collection gives customers plenty of opportunities to build a wardrobe around comfort, individuality, and long-term personal style.
For shoppers who appreciate thoughtfully made clothing and want garments that are designed with the individual wearer in mind, Souls In Clothes offers an interesting and highly personalized online shopping experience.