Beet It Sport Shots are a natural way to improve performance and optimise health. Consistently high in dietary nitrate and trusted by leading researchers and Olympic athletes. 100% Natural: The dietary nitrate in Beet It Sport is natural, from concentrated beetroot juice. Unlike competing products, Beet It Sport does not contain synthetic nitrate or nitrite. Each 2.4oz shot contains 400mg dietary nitrate – consistently delivering more nitrate than any competing products. The primary nutritional advantage of beetroot comes from its naturally high concentration of dietary nitrates. When consumed, dietary nitrates are converted by the body into nitric oxide, a molecule that plays an important role in supporting blood vessel function and circulation. Increased nitric oxide availability may contribute to improved blood flow and oxygen delivery throughout the body. For physically active individuals, this mechanism has attracted considerable scientific interest because efficient oxygen utilization is closely connected with endurance and exercise performance. Beet It’s products are designed around this scientifically studied nutritional pathway, providing consumers with a convenient source of naturally occurring beetroot nitrates. One of the strengths of Beet It US is its diverse product portfolio. The brand offers solutions for professional athletes, recreational fitness enthusiasts, and individuals simply looking to improve their daily nutrition.