Store-bought plant milk is 98% water. You've been paying carton prices for something that's mostly just that - water. JOI flips the model. Our concentrates are made of 100% plants. You add the water at home, which means less packaging, zero waste, and milk that's actually as nutritious as the ingredient it came from. Forbes called it the most sustainable plant milk. Fast Company called it a new kind of pantry staple. We just call it the way it should have always been done. Shelf stable even after opening. Customizable to however creamy, thin, sweet, or neutral you want it. Versatile enough for coffee, smoothies, soups, baked goods, and beyond. And made with ingredients you can actually pronounce - because at JOI, Just One Ingredient isn't a tagline. It's a rule we've never broken. Whatever your reason for being here - dairy sensitivity, sustainability, clean eating, or just wanting better-tasting milk - JOI was built for you. Dave, Cristina, Izzy, Hector, and Tony started JOI because they each had a reason to demand better from their food. Since 2015, the team has grown into a diverse group of people living very different lifestyles - all united by the same belief: everyone deserves total food freedom. JOI is a U.S.-based food brand specializing in plant-based milk concentrates, powders, and coffee creamers. The company describes its products as minimally processed and built around whole ingredients, with its product assortment including plant-based pastes, powders, creamers, single-serving products, bulk sizes, and starter kits. The fundamental concept is straightforward: instead of purchasing a ready-made carton of plant milk, customers purchase a concentrated plant ingredient and add water at home.