Lirika Matoshi founded her namesake label in 2016 at the age of 20 after moving to New York City. Originally from Kosovo, she began by handcrafting accessories and selling them on Etsy before gaining international recognition through Instagram for her signature embellished tights, glittering dresses, crystal-covered designs, and distinctive romantic aesthetic. What started as a small independent venture has grown into a globally recognized fashion house known for exceptional craftsmanship and meticulous attention to detail. Today, Lirika Matoshi is internationally recognized for its beautifully crafted dresses and sculptural corsets, alongside a refined selection of ready-to-wear, outerwear, knitwear, and accessories. Every piece is designed with longevity in mind, combining intricate handwork, luxurious embellishments, and timeless silhouettes that are meant to be worn, loved, and kept for years. Headquartered in New York City with production based in Kosovo, Lirika Matoshi is proudly built by women. From the design studio to the production floor, 100% of the brand’s artisans and seamstresses are women. Today, Lirika Matoshi is worn by women around the world and has cultivated a devoted global community, including artists, performers, and public figures. With nearly two million followers across social platforms, the brand has become synonymous with modern romance, exceptional craftsmanship, and timeless femininity. In 2022, Lirika was named to the Forbes30 Under 30 list in recognition of her impact on the fashion industry.