I’m the founder of SMODDO, a U.S.-based jewelry brand and a luxury lifestyle storyteller.

For years, jewelry has been part of my everyday life. Living in Switzerland with my family, I’m surrounded by a culture where style is often about the details — effortless, refined, and personal rather than simply following trends.But finding jewelry that truly worked for my lifestyle was surprisingly difficult.
With sensitive skin, I often found beautiful pieces that I couldn’t actually wear. They would tarnish, lose their color, or irritate my skin after only a short time.
I wanted jewelry that felt beautiful and elevated, but also made sense for real life.Pieces you could put on in the morning and forget about. Jewelry you could wear while traveling, going to dinner, working, or simply living your everyday life — without constantly worrying about taking it off.
Thoughtfully Designed. Intentionally Made.
Every SMODDO piece begins with my eye for style and the way I personally want jewelry to look, feel, and be worn.
I curate our collections with an emphasis on refined design, versatility, and the effortless European-inspired aesthetic I share through my lifestyle community of more than 100,000 followers.
We work with carefully selected small production partners in Europe and Asia, allowing us to take a more intentional approach to the designs we choose, the materials we use, and the quality we expect.
We don't believe jewelry should feel anonymous or mass-produced.
The result is thoughtfully selected jewelry designed to feel personal — pieces you can make your own and wear as part of your story.