Sounder is the brainchild of Cathal McAteer and James Day. Cathal founded the award-winning fashion brand Folk. As a proud Scot, an acclaimed creative director and a self-confessed golf nut, he has created a range for Sounder that is stylish, functional and hard-wearing - both on and off the course. James founded Urban Golf, the UK's first and best indoor golf venue. As a player, teacher, clubmaker and entrepreneur, he's spent his entire career fighting for a version of the game that's more accessible, more rewarding and more fun. Sounder is the result of Cathal and James' shared passion for the game. All Sounder products have been conceived, designed and tested on the course by us, and only the products that we believe in have made the cut. We know that there are many people out there who share our love for golf as a game - and also our frustration with golf as an industry. We hope that you'll find Sounder a brand for people like you. Everything with the Sounder name on has been designed from scratch and tested on the course by us. Which is why we offer a no questions asked money back guarantee. One of the most significant aspects of Sounder Golf is its product-development philosophy. The company states that every item carrying the Sounder name is designed from scratch rather than being based on generic, off-the-shelf merchandise. Products are tested on the golf course, revised through multiple iterations, and only released when the team is satisfied with the result. This approach gives the brand a clear point of differentiation. In an industry where branding can sometimes take precedence over product development, Sounder emphasizes the actual process behind its garments and accessories. The philosophy is also closely aligned with the nature of golf itself. Golf is a sport in which small details, consistency, patience, and experience can significantly influence the overall experience. Sounder applies similar principles to its product development, focusing on craftsmanship, material selection, testing, and refinement. For customers, this philosophy can make the products feel more considered than standard promotional golf apparel. The objective is not simply to place a recognizable logo on a garment, but to create a product that has a defined identity and purpose.