TTD represents the relentless pursuit of becoming your best self. TTD started as a phrase my friends and I would say every time we would leave each other. Till The Death — it represented the strength of our friendship and the loyalty we had to each other. As we grew in the gym, the phrase began to carry more meaning. Whenever we would be training, we would push each other to our absolute limits — yelling TTD to remind each other that we have to give it our all. Whenever I was ready to quit, somebody would yell out TTD. And I would immediately remember that my goals and ambitions are far greater than the pain I was feeling at that moment. It pushed me to go further and push harder. The pain you are willing to endure reflects how badly you want it. There is great sacrifice that comes with trying to take it to the next level in any area of your life. TTD is an all-in mindset applicable to everything we do. Not only in the gym. In life. Living with passion and ambition. Never taking no for an answer. Never cheating yourself. TTD was built by a group of people who refused to slow down. Friends who pushed each other in the gym, on the grind, in life. It grew because people felt it. Athletes, workers, builders. People who show up when it is hard and do not make excuses when it is harder. TTD Athletics is the uniform for that type of person. Not everybody qualifies. But if you know, you know.